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Many people have been utilizing the identical holiday objects for years, whether we like them or not. If you personal your own home, consider renting out a room on a platform like Airbnb so that you have income coming in commonly. Online advertising is the primary supply of income for Internet companies, comparable to Google, Facebook, Baidu, Alibaba, and so forth (Edelman et al., 2007).
Unlike natural objects (Yan et al., 2020a) solely ranked by user choice, the show of ads depends upon each user desire and advertiser’s profit. The outcomes of offline simulation and online A/B experiment demonstrate that NMA brings a major enchancment in CTR and platform income, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015).
We successfully deploy NMA on Meituan meals delivery platform.
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