I believe everything said was very logical. However, what about this?
what if you added a little content? I am not suggesting your content isn't solid., but suppose you added a title that grabbed people's attention? I mean ZS Help is a little plain. You should look at Yahoo's front page and watch how they create article headlines to get people interested.
You might add a video or a picture or two to get people excited about what you've got to say. Just my opinion, it would make your website a little livelier.
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